Floor models.

To introduce its new Back to Black flooring line to a designer audience, Amtico challenged us to bring the new floors to life. So we did — creating Pin-up girls that reflected the unique name and personality of each floor. Man, this was a really tough one to work on.

 

Floor fighters.

Amtico's luxury vinyl tile flooring looks like the real thing, but stands up better to the bad stuff, like stains, wear and tear and more. We created the "Vs." campaign to show how Amtico comes out victorious against just about anything life has to offer.

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