Forklift fight.

Komatsu forklifts share the same engineering DNA as their cousins in the Komatsu heavy equipment division. To show this toughness can stand up to anything, we created this web video concept. (No heavy equipment was actually harmed in the making of this video.)

 

Two brands. One company.

Komatsu's parent company manufactures Tusk forklifts as well. To help clearly distinguish the two brands in the minds of customers, we did some creative heavy lifting. The result? Komatsu followed its heritage in smart engineering. Tusk became the every man, hard-working brand.

Tweets from the

Creatives