Phobia fun.

Buying new carpet is a big investment. And with so many choices, it can be downright scary. To help Mohawk retailers overcome customer anxiety, we created the "Carpetbuyaphobia" campaign, educating retailers on Mohawk advantages and positioning Mohawk as the perfect cure for the fear of buying carpet.

 

Fear tactics.

To introduce its new SmartStrand® carpet fiber, we developed this brochure highlighting the fiber's unique consumer benefits. From improved durability to better stain resistance, we showed how purchasing SmartStrand® carpet led to better peace of mind.

Tweets from the

Creatives